Victoria started her dvb fashion line in 2007 with jeans and sunglasses. However if rumours are to be believed it wasn’t that successful with Fred Segal and Saks dropping the range due to poor sales.
However she came back fighting in 2008 when she launched a high fashion collection based on what she likes to wear. Just 10 pieces were in the first collection costing between £600 and £1,900 and gave more than a nod to one of her most iconic outfits; the Galaxy dress by one of her favourite designers Roland Mouret.
Now on her fifth collection she has won over the hard to crack fashion world with celebrities such as Madonna, Brooke Shields, Elle Macpherson, Katherine Jenkins and Tana Ramsay being photographed in her dresses. She has even received praise from Anna Wintour, the notoriously frosty editor of American Vogue.
She surprised everyone however with her Spring/Summer 2011 collection as it also featured a handbag line that were also Beckham creations.
Understated, practical but also ultra luxurious and “super-chic” (as Victoria herself has said) the collection features a very large travel bag, a two tone shoulder bag and her flagship design, the Victoria. Obviously named after herself (and if you can then why wouldn’t you!) its boxy rectangular shape not too dissimilar to her beloved Hermes Birkins.
Shiny calfskin, nubuck and crocodile ass to the air of luxuriousness and with prices ranging from £3,250 to £18,000 she is certainly targeting a certain clientele. Not content with celebrities she has set her sights much, much higher.
When interviewed by Luke Leitch from The Times, Victoria was asked who she could imagine toting her very limited edition white crocskin Victoria. Her first response was obviously herself, but then she expanded “The other day I was fortunate enough to meet First Lady Mrs Obama and she has made a huge impression on me. She has the most incredible aura about her. I was beyond impressed. She is beautiful, chic and charismatic and she would carry one of these bags really well.”
Now sold out on Net-a-Porter, lets hope Victoria has got her wish.